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AQHA SURVEY
NOTE: This was a survey put on line by
the American Quarterhorse Association during Oct-Nov 2005.
REGARDING METHOD: This was not a
random survey of a particular demographic population.
This was a self-respond survey by people
that logged on to the AQHA site, and then logged on to the survey to answer the question.
11605
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SURVEY QUESTION: How will higher
prices affect showing of horses.
|
With gas
prices at an all-time high, what will you do this show season? [2978 votes total] |
|
Can't afford
it. I'm not planning on going to any shows this year. (325) |
11% |
|
I'm only attending
shows in my immediate area. (1334) |
45% |
|
I'm cutting
back on the number of shows I exhibit in this year, but I'm planning on a few shows that will require driving a great distance.
(508) |
17% |
|
I'll still
show at about the same number of shows this year as I have in the past. (498) |
17% |
|
I actually
plan to exhibit at more shows this year. (313) |
11% |
|
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QUICK FACTS:
[Sept. 2005]
-English Style
Horse Show Spectators & competitors have one of the richest income/economic demographics of any sports audience.
-USEF members
average HHI - $134,500 - net worth $955,400 - Professional/managerial positions - 60%
27 million Americans
ride a horse at least once a year - More than 10% of U.S. households currently participate in riding - 2,000,000+ people currently
own horses - An additional 18% of U.S. households have an interest in riding - 33% of American households own/ride horses
or would like to own/ride horses - 2/3 of current horse owners own more than one horse.
Full story at www.horseweb.com
courtesy of
Contact:
Kenneth Kraus of Phelps Media Group, Inc. at (561) 753-3389 or at info@phelpsmediagroup.com
